1. What is contextual advertising and how does it work?
Contextual advertising is a type of online advertising that is shown to users in search engines and on partner sites based on their search queries. It allows you to attract a target audience that is already interested in your products or services. Advertisements appear in search results or on sites related to the topic of the query, which increases the likelihood of conversion.
2. How is targeting different from contextual advertising?
Targeting is focused on showing ads to specific groups of users based on their characteristics, such as age, gender, interests or geographic location, on social networks and other platforms. Unlike contextual advertising, which is shown based on search queries, targeting allows you to precisely target the desired audience regardless of their current online activity.
3. What is remarketing and why is it needed?
Remarketing is a technology that allows you to show ads to users who have already visited your site but have not performed a target action, such as a purchase. This tool helps remind potential customers about your offer and encourages them to return to your site and complete their purchase. Remarketing increases the chances of conversion and helps use traffic effectively.
4. What are the benefits of display advertising?
Display advertising allows you to visually convey your message to a wide audience through graphic or video ads. It is effective in increasing brand awareness and attracting attention to your product. Display advertising covers large audiences and helps create brand awareness among new users.
5. How does the process of setting up an advertising campaign work?
The process of setting up an advertising campaign includes several stages: analyzing your business and target audience, selecting keywords and creating ads, setting up targeting, determining the budget and launching the campaign. After launch, we regularly monitor the results, make the necessary changes and provide reports on the progress of the campaign.
6. How quickly can you expect results from an advertising campaign?
The results from an advertising campaign can be visible within a few days after launch, especially if we are talking about contextual or targeted advertising. However, to achieve sustainable results, it may take some time to optimize the campaign, adjust settings, and adapt the strategy depending on the behavior of the audience.
7. Do you provide reports on the results of advertising campaigns?
Yes, we provide regular reports on the results of advertising campaigns, including key performance indicators (KPIs) such as CTR, conversions, and customer acquisition cost. This allows you to evaluate the effectiveness of the campaign and make informed decisions for further action.
8. What data do you need to start working on an advertising campaign?
To get started, we need to understand your business goals, target audience, information about your product or service, and the budget you plan to allocate to the advertising campaign. Additional data, such as your current advertising accounts, site analytics, and preferred promotion channels, will also help us fine-tune the campaign.
9. Can I change the budget or settings of the campaign after it has been launched?
Yes, we can adjust the budget and settings of the advertising campaign at any time after it has been launched. This allows you to adapt to changes in the market situation or improve the effectiveness of the campaign based on the data and analytics obtained. We recommend regularly reviewing and optimizing the settings to achieve the best results.
